Breakfast & Marketing Solutions Hall Open

Opening Remarks

DianeJBrisebois1

Diane J. Brisebois
President & CEO , Retail Council of Canada

FatimaZaidi1

Fatima Zaidi
Vice President, Business Development , 88 Creative

The Challenge of Phigital Retail

The personalized retail experience was once considered possible only within the boundaries of traditional bricks & mortar retail. Today, digital retailers are able to connect and engage with consumers in very personal ways that were once considered impossible. However, even the best online retailers have discovered the need to provide traditional human interaction to complete the brand experience puzzle. In this session, Scott Adel, head of OMNI-Channel at Frank and Oak will discuss the future of Phigital Retail, and the personalized connection with customers as both the digital & physical worlds continue to evolve.

DianeJBrisebois2

Diane J. Brisebois
President & CEO , Retail Council of Canada

ScottAdel2

Scott Adel
Head of Omnichanel , Frank and Oak

FAST FIVE - Old Dog, New Tricks: The Future of The Traditional Flyer

ViktorYakovlev3

Viktor Yakovlev
Sales Lead, reebee

Blend and Spend

PRINT, DIGITAL, SOCIAL, BROADCAST, WHAT DOES THE FUTURE HOLD?

Blended campaigns have become the hallmark of any great retail marketing strategy. But, what does increasing digital and social media presence in these campaigns mean for traditional marketing tools and channels? In this session, award winning blended marketing campaigns from Walmart (Walmart Fresh!) and LCBO (Taste Local. Love Local) will be reviewed and discussed.

JenniferStein4

Jennifer Stein
Vice President of Integrated Communications , APEX Public Relations

HeatherLoosemore4

Heather Loosemore
Senior Director, Marketing Communications , Walmart Canada

JuliaSousa4

Julia Sousa
Director, Integrated Marketing, Wines, Vintages and CSR, Vintages, LCBO

FAST FIVE - Digital Flyers and Today's Consumer

Michelle Digulla, head of Save.ca at Metroland Media, will take the audience through the impact of digital flyers on today's shopper - both in the planning process and in purchase decisions. Michelle will demonstrate how Save.ca, as a leading destination for digital flyers and coupons in Canada, is reshaping consumer behaviour and helping Canadians shop smart.

MichelleDigulla5

Michelle Digulla
Vice President, Marketing & eCommerce, Metroland Media

PRINT & DIGITAL SYNERGY

#WHATSNEXT FOR THE FUTURE OF THE FLYER?

After hearing the blended campaign case studies provided by Walmart and LCBO, flyer experts and retail marketing leaders sit down together and discuss the real future of print & digital flyers. Does the flyer still have a prominent role in blended campaigns? Are there new innovations that will keep flyer campaigns part of the mix for retailer marketers? How will marketers develop stronger engagement habits with Millennials? What improvements in content strategy will keep the flyer relevant?

LisaOrpen6

Lisa Orpen
Vice-President of National and Multi-Market Sales , Metroland Media

FrederickLecoq6

Frederick Lecoq
Vice President, Marketing & e-Commerce, Golf Town

PauleRacine6

Paule Racine
Director of Marketing Communications, Guardian, I.D.A., PROXIM, The Medicine Shoppe, Remedy’sRx

JeffTate6

Jeff Tate
Vice President, Marketing, Henry's

TobiaszDankiewicz6

Tobiasz Dankiewicz
Co-Founder, reebee

MarkZwicker6

Mark Zwicker
Senior Vice President, Enterprise Business Development, St. Joseph Communications

Networking Break

AM Concurrent Sessions

TRACK 1 : MOBILE & E-COMMERCE

A Multi-Layered Personal Journey to the Digital Purchase.

Information. Data. Insight. Analytics. With the ability to track and predict digital consumer behavior now down to science, what actual steps can be taken to leverage this gold mine of information? In this presentation , Monique Duquette, National Lead, Customer Experience & Marketing, SAS Canada will present a step by step approach for retailers that provides a multi-layered, personalized customer journey to the check-out window. This isn’t just one-stop personal experience, the abilities of modern analytics can now provide a completely immersive & customized path to purchase.

MoniqueDuquette8

Monique Duquette
National Lead, Customer Experience and Marketing, SAS Canada

AM Concurrent Sessions

TRACK 2 : DIRECT MARKETING STRATEGY

The Intelligent Flyer

It’s not just the content & design that has transformed the print flyer. Data intelligence has made the distribution smarter and better than ever. But, is this enough to keep the most traditional advertising medium retailers have still relevant? In this session, retailers and industry experts sit down together to discuss modern, scientific approaches to traditional print flyer distribution. In today’s world of limitless information, it is now possible for flyers to land only on the doorsteps of homes that are most likely to buy the products that the flyer displays. Is this good enough?

DarrellCook9

Darrell Cook
Vice President, Retail Strategy, Geo Media

GeorgeCurtis9

George Curtis
Director of Direct/Database marketing (Retired) , Macy's

AllisonFraser9

Allison Fraser
Manager, Paid Media , The Home Depot Canada

AM Concurrent Sessions

TRACK 3 : SOCIAL & VISUAL MEDIA

How to Own Customer Relationships Through Facebook

In this presentation, best-selling author and Facebook marketing guru Jeff Goldenberg will lead retailers through examples illustrating how top retailers are using the Facebook platform to create direct and valuable relationships with their customers. Focusing on the Facebook tactics that will be the most powerful in 2017, Jeff will arm you with strategies and tricks to create Facebook content that rocks, unleash your offline data to laser point your targeting and win the hearts of your customers where their spending most of their digital day - on Facebook.

JeffGoldenberg10

Jeff Goldenberg
Partner and Chief Strategy Officer , Abacus

Lunch and Networking

Lunch & Learn Session - The World In Our Pocket: How Mobile is Shaping the Consumer Path to Purchase

Join us as we take you through the proliferation of mobile devices and how it has disrupted the consumer’s purchase journey and challenged retail’s traditional marketing methods. The places we go and the things we do with our smartphones say a lot about who we are, and that opens up a world of possibilities for well-timed and well-placed marketing. We will share findings from our proprietary research l, demonstrating how consumers prefer to be reached on their mobile devices, and what this means for your digital marketing plans.

KimO'Keefe12

Kim O'Keefe
Senior Manager, Digital Media Sales, Rogers Communications

MarkMandato12

Mark Mandato
Sr Manager, Mobile & Data Media Solutions, Rogers Communications

HOT TOPIC RETAIL ROUNDTABLES

SPEED NETWORKING AND VIBRANT DISCUSSION

Let’s connect! In this session, retailers and solution providers will be sorted into groups for 12 minute speed networking & hot topic roundtable discussions. Roundtable leaders will guide each group through a fast paced discussion of hot button issues and current marketing trends. Engaging conversation will foster relationships and help both retailers and suppliers connect with each other and develop new strategic contacts. After 15 minutes, the groups will be re-sorted into new groups fostering new conversations.

DarrellCook13

Darrell Cook
Vice President, Retail Strategy, Geo Media

PM Concurrent Sessions

TRACK 1 : MOBILE & E-COMMERCE

Mobile, Chatbots & IoT:
How new Technologies are Changing Consumer Shopping

There is no doubt that mobile devices have changed consumers shopping behaviors. And, they are changing the way consumers can "check out" both online, and in-store. Now, a new crop of technologies are on the rise, and more change is on the horizon. Oscar Roque, AVP Mobile Products and Platforms will walk you through the impact of mobile, insights from recent mobile wallet launches and how it is impacting retail. He will also walk you through new technology trends - Chatbots, VR, eGaming and IoT and how to be prepared for what might come next.

OscarRoque14

Oscar Roque
Associate Vice President, Mobile Platform and Products, Interac

PM Concurrent Sessions

TRACK 2 : DIRECT MARKETING STRATEGY

The End of E-mail Marketing? Not So Fast!

In 2014, Canadian Anti-Spam Legislation changed the e-mail communication landscape for marketers, leaving many with uncertainty and confusion around the law and how to be compliant. On July 1, 2017, the 3-year transition period for “implied consents” will also be ending, potentially shrinking contact lists even further. But, have we over-reacted? In this session, certified international privacy professional Matthew Vernhout will discuss, how CASL has affected retailer’s ability to e-mail their customers and what retailers should do to prepare for the end of the transitional period and also the coming into force of the Private Right of Action (PRA). Matthew will also review what retailers can do to improve their direct email programs. Finally, Matthew will provide 5 key takeaways a retailer should be thinking about as they plan their personalization strategies.

MatthewVernhout15

Matthew Vernhout
Chief Privacy Officer & Manager, Deliverability , Inbox Marketer Corp.

PM Concurrent Sessions

TRACK 3 : SOCIAL & VISUAL MEDIA

Unlocking the Power of Social & Search for Bricks & Mortar

Tracking customer behavior is at the forefront of every retailers mind today. Starting with interactions through social media, search, and other commonly visited sites, retailers can track and target digital behavior to unlock personalized & targeted advertising. But, can these mediums also help track a consumer’s physical behavior as well? In this session, Steve Buors, CEO of Reshift Media, will explain how social and search tools can provide timely, location-based mobile analytics and advertising in the store and on the street.

SteveBuors16

Steve Buors
CEO, Reshift Media

Networking Break

2017 RETAIL MARKETING INNOVATION ACHIEVEMENT AWARD

As part of the RCC Retail Marketing Conference, we host an Annual Retail Marketing Innovation Achievement award. This award is given to a retailer who has demonstrated in the past year (2016 until now) an innovative in-market program, product or service that has had measurable success and moved their organization forward. The innovation can be attributed to either internal or external progress.

This year’s winner is Rexall for it’s recent initiative: Reinventing the Beauty Department and shopping experience, and related multi-phase, blended marketing campaign to roll out their new in-store designs. Congratulations to Rexall!

JenniferZedic18

Jennifer Zedic
Senior Director of Marketing and Advertising , Rexall

Did we Get it Right?

MARKETING TO THE MILLENNIAL CONSUMER

We've heard it over and over again, millennials have huge spending power, tremendous influence over household spending, and are not interested in being marketed to in traditional ways. Millennials have been told how they live & behave, and how that is so different than previous generations for years. But, is that foresight accurate? Now moving into their late 20's and early 30's, millennials are taking ownership of the strategic thinking about to best connect and engage their own demographic with retail brands. In this session, successful millennial retail marketers take the stage to tell the audience how brands have succeeded and failed in connect with them.

FatimaZaidi19

Fatima Zaidi
Vice President, Business Development , 88 Creative

RichardWong19

Richard Wong
Vice President, Marketing , #paid

MarlonRodrigues19

Marlon Rodrigues
Head of Marketing, Demac Media

SarahBugeja19

Sarah Bugeja
Manager, Demand Generation, Loblaw Digital

Telling a Story with your Brand

Today's retail interaction with consumers is more dynamic then ever. Brika has evolved it's artisan craft shopping experience from a very successful e-commerce business to a complete OMNI-Channel business with Bricks & Mortar retail locations. In this fireside chat, Jen Lee Koss, Co-Founder of BRIKA and Phil Chang, HUBBA’s retail expert will discuss the unique way BRIKA tells their retail story and connects with their customers through both a digital and physical narrative.

PhilChang20

Phil Chang
Retail Industry Expert , Hubba

JenLeeKoss20

Jen Lee Koss
Co-founder & Builder, BRIKA

RETAILER NETWORKING EVENT

Join us for our retailer networking event. The marketing solution hall is transformed with music, tasty treats, creative beverages (including non-alcoholic options), lively interactions with colleagues, friends, industry experts and marketing solution providers.